New Arrivals
Bold, Fierce & Empowered
For the women who are unapolegetically themselves.
82%
Women feel fashion is a form of self-expression.
Gulzar
Inspired by the beauty of blooming flowers, Gulzar is a collection that brings together the charm of nature and the grace of traditional craftsmanship. Each piece in this collection is designed with intricate floral patterns, vibrant colors, and flowing fabrics, making it a true reflection of a blooming garden.
About us
Ayana is an independent, female-founded label dedicated to creating luxury-grade garments that are effortlessly chic yet perfectly comfortable and durable by design..
Care Guide
We use the highest quality fabrics available on the market and are passionate about creating timeless, lasting items that you can wear season after season. To keep your clothes in great shape : wash it on a cold (30ºC) and gentle cycle, do not tumble dry, hang dry immediately after washing, iron low if necessary, do not dry clean.
The letter "அ" (A) in the Tamil language symbolizes the beginning of all knowledge, creation, and positive growth. By naming the brand "AYANA," starting with "A," it reflects an auspicious start, representing the beginning of a woman’s journey toward elegance and empowerment. Just as "அ" is the foundation of the Tamil alphabet, Ayana becomes the foundation of a woman’s wardrobe, offering timeless fashion as a means of self-expression and transformation